Google Analytics/Analyst Interview Questions and Answers

1. What do you mean by Analytics? 
 Analytics is the discovery and communication of different patterns in data, It helps us making better decision, it works like a customer's feedback to a particular product/service. Digital Analytics is a combination of mathematical statistics and computer programs.

2. What do you analyse most often in Google Analytics? OR what is the most important things in Google Analytics you will want to analyse?
Google Analytics provides a lots of data and insights and every data pattern is important but still there are some areas where we can focus more like: - Traffic Sources - Bounce & Exit Rate - Top Performing Pages/Landing Pages - Unique Vs. Returning Visitors - Funnel & Goal Conversions - E-Commerce Tracking (If applicable) - Visitors Demography/Geography

 3. What is a visit? 
A visit is a browser session initiated by an actual visitor, the session timeout is 30 Minutes in Google Analytics.

4. What is a Search Depth?
 The average number of pages visitors viewed after performing a search.

5. What is RPC? 
RPC stands for Revenue Per Click, we use this parameter during the E-Commerce tracking.

 6. What is event tracking? 
Event tracking involves the Google Analytics code customization and is used to track a particular event/activity on a website like a click, file download or any other conversion.

7. Which is more important - Bounce Rate or Exit Rate?
 Both are almost equally important but still depends on the number of factors like a high exit rate of a contact page/thanks page or a funnel's end page is natural.

8. Where to include the Google Analytics code in the HTML & why? 
just before the close body tag, because the code will run only after the whole page body is loaded in the browser, thus it increase the quality of visit count and only an actual visitor is counted.

9. Difference Between Clicks and Visits ?
A Click is an event (Mostly Used in PPC Models) and a visit is a browser session initiated by an actual visitor.

10. What are analytics cookies?
 Cookies are the text files which are stored on the client computer.

11- What is meant by conversions and how will you track conversions through GA? 
Conversions happens when any predefined goals are accomplished thereby generating ROI to the business. Proper goal URL's needs to be specified before GA can start tracking conversions. We need to define a goal URL through the Conversion section in GA and whenever the visitor reaches the predefined goal URL, a successful conversion gets tracked.

 12- What is the difference between a visit and a session? 
As per the current standards, sessions and visits are the same thing, there is no difference. Whenever a visitor enters the site, a session starts and lasts for 30 minutes. This counts to 1 visit and 1 session.

13- What do you understand by assisted conversions? 
On most of the cases, conversions do not happen using a single channel. often, more than one channel is included in a successful conversion. Assisted conversions helps us to get a clear idea as to which channels are involved in contributing a conversion. This is shown in the Multi Channel Funnel reporting tab in GA. Common channels contributing to conversions are direct, organic search, referral, not set, social network and email.

14- I want to track how many organic visits I am getting on a weekly basis for a predefined set of keywords. What is the best way to check that on a regular basis investing the least possible time?
 We can create a custom dashboard and specify all the metrics and dimensions there. Creating a custom dashboard will save our time and allow us to check the status at any point of time during the week, month or day without applying filters every time.

 15- How can I identify the keywords that are sending paid traffic to any site?
 The keyword column displays traffic divided under paid and organic. We can easily identify the paid keywords by moving to the keywords section.

 16- How will I identify the popular pages on my site?
 The popular pages on the site are the top landing pages of my site. I can identify the top landing pages of my site by moving to the behavior section. This will display the top landing pages that are giving us the maximum visits.

 17- How does Google calculates time on page? 
 Google puts a time stamp whenever any user lands on a specific page then it compares the time stamp of one page with the other. For example, any visitor enters the site on Page A and moves to Page B then lands to Page C and finally leaves the site. In this case, a time stamp is put on Page A suppose its 10:10, when the user moves to Page B, another time stamp is placed on Page B, suppose its 10:20 and then when the user lands on Page C, another time stamp is placed, lets say 10:30. Now to calculate time on Page A, Google will subtract the time stamp on Page B with that of A. In this case, 10:20-10:10 which will come to 10 minutes for Page A.

 18- How can I identify where the visitors are clicking the most? 
 This can be seen with the help of In-Page Analytics.

 19- Where can I find the UA tracking code?
 The Universal Analytics tracking code can be found in the admin section of the web property.

 20- By default, a session is of 30 minutes, is it possible to change the session time and make it 45 minutes? 
 Yes, we can set custom session timings by moving to the admin section and clicking on the session settings.

Courtesy:- seosandwtch AtoZ seo Tutorial

Important Telecom Abbreviations

Hi Friends,
Being an Electronics & Telecommunication Engineer, I would like to share with you guys common but important Abbreviations..Hope it will help you all the way............

MS -Mobile Station
SIM -Subscriber Identity Module
GSM -Groupe Spécial Mobile OR Global System for Mobile Communications
2G -2nd Generation GSM
3G -3rd Generation GSM
GPRS -Global Packet Radio Service
SME -Short Message Entity
SMS -Short Message Service
BTS -Base Transceiver Station
BSS/OSS -Business Support System/Operation Support System
BSC -Base Station Controller
MSC -Mobile Switching Center
ILT -Integrated Loop cum Transit Switch
RT -Remote Terminal
CT -Central Terminal
DLC -Digital Loop Carrier
MCN -Media Convergence Node
NE -Network Element
EMS -Element Management System
NMS -Network Management System
SS7 -Signaling System Number 7
SCCP -Signaling Connection Controller Part
TCAP -Transaction Capabilities Application Part
ISUP -Integrated Service User Part
IAM -Initial Address Message
ACM -Address Complete Message
ANM -Answer Message
REL -Release
RLC -Release Compelete
GTT -Global Title Translation
MAP -Mobile Application Part
CAP -Camel Application Part
INAP -Inteligent Network Application Part
WIN -Wireless Inteligent Network
MTP -Messege Transfer Part
TUP -Telephone User Part
SBC -Session Border Controller
STP -Signal Transfer Protocol
SCP -Signal Controller Protocol
SDP -Signal Data Protocol
NPDB -Network Portability DataBase
CRBT -Caller RingBack Tone
IVR -Interactive Voice Response
CVPN -Convergence Virtual Private Network
VAS -Value Added Services
VPN -Virtual Private Network
MG -Media Gateway
MGC -Media Gateway Controller
SG -Signaling Gateway
NGN -Next Generation Network
IMS -IP Multi-Media Subsystem
VIG -Video Interviewing Gateway
SGSN -Service GPRS Support Node
GGSN -Gateway GPRS Support Node
SDH -Synchronous Digital Hierarchy
STM -Synchronous Transport Module (STM1 =63E1,STM4=256E1, STM16=1024E1)

On page vs Off page seo

When we in the industry refer to "off page," we're talking about items external to your site: link generation programs, social media efforts, and buying links. "On page" refers to things like copy on your Web site, SEO-friendly Web site design, SEO-friendly code, title tags, meta descriptions, meta keywords and internal linking.
How do you know what tactic may be most necessary for you?
Again, on page optimization will be necessary for every Web site to realize its full potential.
If you have a Web site that's been live for a number of years and has a very deep information architecture (several pages of well-structured, quality content), then the right on page optimization may be enough to help you to realize your goals.
If your Web site is relatively new to the Internet world (less than two years), then you're most likely going to need to concern yourself more with off page factors to help you position your Web site as an "authority" site.
So, what to do?
New Site Challenge
If you've recently launched a new Web site, there's a good chance you've launched a Web site that may lack for content and, of course, lack for links to your Web site.
What to do?
First, focus on developing your Web site to be informational -- present content that's good for your visitors, not marketing fluff that pounds your marketing message throughout.
This is why, in recent years, blogs have become so pervasive within most industry Web sites. Blogs are a great way of creating quick, meaningful content for your visitors. Really good blogs will gain popularity and get people subscribing to RSS feeds, which assist in getting traffic to your Web site.
Other ways of creating meaningful content might be a glossary of terms, forums (highly moderated, so not so good if you don't have the staff to manage this), and FAQ pages.
The greater amount of quality content on your Web site, the more likely it is that others will find something they'll want to link to. That's the key.
After getting your Web site included in the major directories, turn your attention to other ways of generating external links. In a future column, I'll discuss optimizing a new Web site in greater detail.
Old Site, Never Optimized
Most SEOs would refrain from saying this, but I'm gonna tell you…
If you have a Web site that's been online for a number of years -- with loads of quality content and built-in authority with the search engines -- but it's never been properly optimized, you're sitting on a search engine gold mine.
These are easy projects. Easy is a relative term, of course. There may be any number of other issues, such as site structure, content, and the competitive nature of the keywords of focus that can keep a good SEO very busy. Any SEO worth their salt can take your Web site to unbelievable heights in short order, using search engine sanctioned, white-hat tactics.
These Web sites may require little effort in terms of off page optimization. However, they may lack for a number of on page factors.
Title Tags Explained
In previous columns, I've mentioned that the biggest problem with these Web sites is the use of the title tag for their Web sites. More often than not, I see this: "Company Name – Home."
The title tag is the most important factor in doing well in the search engines. Your home page title tag is the most important title tag of the entire Web site. So, change your title tag to use keywords you want to be found for. Don't put marketing fluff or the name of your company here.
Every page of your Web site should have a unique title tag that reflects the content on that particular page. Since every page of your Web site is unique, every title tag should be unique for every page.
Internal Linking Explained
If you already have a deep Web site, how are you linking your pages? Do you have a sitemap? With Web sites that already have a great deal of authority with the search engines, good internal linking can be enough to achieve rankings for particular keywords. Making sure internal links have good anchor text (words that are actually in the hypertext link) can do it.
That's why people call me "old hat" at times.
I've overseen approximately 220 SEO programs. From years of experience, I've seen what works and what doesn't. I've witnessed Web sites rank without a lot of assistance from off page labor. About the only case I've seen where Web sites rank with only off page factors is an SEO competition or the "miserable failure" experiment from some time ago.
If you have any questions as to where your Web site may fall, feel free to contact me and I'll try and get back with you as soon as possible. For those of you going to Pubcon, I'll be speaking on a panel and would love to meet you.

Steps To Start SEO/Search Engine Optimization

1 Initial search engine optimization report.
2 Customized keyword analysis.
3 Title tag and Meta tag optimization.
4 On page/Off Page optimization.
5 Image optimization.
6 Creation of a search engine friendly site map for better crawling of your site.
7 Submissions to the top search engines & directories.
8 Improve the Page rank.
9 Link Popularity Development – Reciprocal link requests to related websites.
10 Submit Articles, Blogs to increase popularity.
11 Monthly reports showing rank progress

$ Customized keyword analysis
http://www.ranks.nl/tools/spider.html --tool for
https://adwords.google.com/select/KeywordToolExternal -Google
http://www.keyworddiscovery.com

$ Title tag and Meta tag optimization.
Web Search Ads
Meta Tag Optimization Keyword Ranking Keyword Analysis Keyword Suggestions Keyword Optimization
The title tag is what the user will see at the top of the browser window, as well as in the search results as the linked title to your Web page. Title tags help search engines determine your web page's relevancy for certain keyword phrases. Making a good title tag is pretty simple - by the end of this how-to, you'll have a snappy new title tag that will be part of your meta tag optimization arsenal.
Difficulty: Easy
Time Required: 15-20 minutes
Here's How:
1. Locate on your hard drive the HTML file of the page that you want to write a title for. If you're using a WYSIWYG editor such as Dreamweaver or Homesite, locate the meta tags menu (or simply switch to Code view in order to instantly locate your HTML).
2. Find the < title > < /title > tags in the HEAD section. These are at the very top of your HTML document.
3. Remember those keyword phrases you've worked so hard on? Get them ready in front of you to help you write your title tag. Your title tag should be the top phrase that you want your site to be found for; for example, if you've got a site about jeweled cat collars, and you'd like to be found for that phrase when people type it into search engines, then you'll want your title tag to reflect that. Keep in mind that you'll need to choose a phrase that doesn't have a ton of competition.
4. Write out a preliminary title, such as "Nona's Bead Shop-Seattle, WA." Make sure to use correct punctuation and spelling, because this definitely will influence if people click through to your site from search engine search results.
5. Put your finished title between the < title > and < /title > tags of your HTML document. Voila! You did it!
6. Remember, you'll want to choose keyword phrases for your title tag that A)are what you want to be found for and B)don't have a ton of competion. Here's a few articles that can help you with this: Including Keywords In Your Site Content and Source Code, Researching Keywords and Phrases, and How to Target Your Audience.
Tips:
1. Be creative. Brainstorm for the right words to describe your site, and use different titles for each page that reflect what that particular page is actually about.
2. Don't be intimidated by code. HTML is not hard to learn, and soon you'll be writing those title tags like a pro.
3. Find your niche. Don't target the exact same phrases that everyone else in your market is focussing on; search out the key phrases that have a fair amount of compeition, but not so much that you don't have a chance to be found.
What You Need:
• Fundamental HTML knowledge
• Creativity
• Perseverance
More Web Search How To's

$ Image Optimization
The SiteReportCard Image Optimization tool is a free utility that compresses your GIF, JPEG, and PNG images. Decreasing the file size of your web images will increase the download speed of your web pages without affecting image quality!
Enter an image or graphic (GIF, JPG, PNG) that you would like to optimize and our software will compress and display the image at various sizes and levels of image quality.

$ How Keyword Density, Frequency, Prominence And Proximity Affect Search Engine Rankings
$ The difference between keyword density, frequency, prominence and proximity, and how they affect search engine rankings.

$ Keyword Density
Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.
The preferred keyword density ratio varies from search engine to search engine. In general, I recommend using a keyword density ratio in the range of 2-8%.
You may like to use this real-time keyword analysis tool to help you optimize a web page's keyword density ratio.

$ Keyword Frequency
Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page.
The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search with those keywords.
In general, I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page.
But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again.
Keyword Prominence
Keyword prominence refers to how prominent keywords are within a web page.
The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.

$ Keyword Proximity
Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.
For example:
How Keyword Density Affects Search Engine Rankings

$ How Keyword Density Affects Rankings In Search Engine
Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.
The reason is because the keywords are placed closer together. This is assuming that everything else is equal, of course.

On Page vs. Off Page SEO

When we in the industry refer to "off page," we're talking about items external to your site: link generation programs, social media efforts, and buying links. "On page" refers to things like copy on your Web site, SEO-friendly Web site design, SEO-friendly code, title tags, meta descriptions, meta keywords and internal linking.
How do you know what tactic may be most necessary for you?
Again, on page optimization will be necessary for every Web site to realize its full potential.
If you have a Web site that's been live for a number of years and has a very deep information architecture (several pages of well-structured, quality content), then the right on page optimization may be enough to help you to realize your goals.
If your Web site is relatively new to the Internet world (less than two years), then you're most likely going to need to concern yourself more with off page factors to help you position your Web site as an "authority" site.
So, what to do?
New Site Challenge
If you've recently launched a new Web site, there's a good chance you've launched a Web site that may lack for content and, of course, lack for links to your Web site.
What to do?
First, focus on developing your Web site to be informational -- present content that's good for your visitors, not marketing fluff that pounds your marketing message throughout.
This is why, in recent years, blogs have become so pervasive within most industry Web sites. Blogs are a great way of creating quick, meaningful content for your visitors. Really good blogs will gain popularity and get people subscribing to RSS feeds, which assist in getting traffic to your Web site.
Other ways of creating meaningful content might be a glossary of terms, forums (highly moderated, so not so good if you don't have the staff to manage this), and FAQ pages.
The greater amount of quality content on your Web site, the more likely it is that others will find something they'll want to link to. That's the key.
After getting your Web site included in the major directories, turn your attention to other ways of generating external links. In a future column, I'll discuss optimizing a new Web site in greater detail.
Old Site, Never Optimized
Most SEOs would refrain from saying this, but I'm gonna tell you…
If you have a Web site that's been online for a number of years -- with loads of quality content and built-in authority with the search engines -- but it's never been properly optimized, you're sitting on a search engine gold mine.
These are easy projects. Easy is a relative term, of course. There may be any number of other issues, such as site structure, content, and the competitive nature of the keywords of focus that can keep a good SEO very busy. Any SEO worth their salt can take your Web site to unbelievable heights in short order, using search engine sanctioned, white-hat tactics.
These Web sites may require little effort in terms of off page optimization. However, they may lack for a number of on page factors.
Title Tags Explained
In previous columns, I've mentioned that the biggest problem with these Web sites is the use of the title tag for their Web sites. More often than not, I see this: "Company Name – Home."
The title tag is the most important factor in doing well in the search engines. Your home page title tag is the most important title tag of the entire Web site. So, change your title tag to use keywords you want to be found for. Don't put marketing fluff or the name of your company here.
Every page of your Web site should have a unique title tag that reflects the content on that particular page. Since every page of your Web site is unique, every title tag should be unique for every page.
Internal Linking Explained
If you already have a deep Web site, how are you linking your pages? Do you have a sitemap? With Web sites that already have a great deal of authority with the search engines, good internal linking can be enough to achieve rankings for particular keywords. Making sure internal links have good anchor text (words that are actually in the hypertext link) can do it.
That's why people call me "old hat" at times.
I've overseen approximately 220 SEO programs. From years of experience, I've seen what works and what doesn't. I've witnessed Web sites rank without a lot of assistance from off page labor. About the only case I've seen where Web sites rank with only off page factors is an SEO competition or the "miserable failure" experiment from some time ago.
If you have any questions as to where your Web site may fall, feel free to contact me and I'll try and get back with you as soon as possible. For those of you going to Pubcon, I'll be speaking on a panel and would love to meet you.
DEFINE--
advertising network: A service where ads are bought centrally through one company, and displayed on multiple Web sites that contract with that company for a share of revenue generated by ads served on their site.
algorithm: The technology that a search engine uses to deliver results to a query. Search engines utilize several algorithms in tandem to deliver a page of search results or keyword-targeted search ads.
anchor text: The clickable text part of a hyperlink. The text usually gives visitors or search engines important information on what the page being linked to is about.
click through rate (CTR): The rate (expressed in a percentage) at which users click on an ad. This is calculated by dividing the total number of clicks by the total number of ad impressions. CTR is an important metric for Internet marketers to measure the performance of an ad campaign.
content network: A group of Web sites that agree to show ads on their site, served by an ad network, in exchange for a share of the revenue generated by those ads. For example: Google AdSense or the Yahoo Publisher Network.
contextual advertising: Advertising that is targeted to a Web page based on the page's content, keywords, or category. Ads in most content networks are targeted contextually.
cost per action (CPA): A form of advertising where payment is dependent upon an action that a user performs as a result of the ad. The action could be making a purchase, signing up for a newsletter, or asking for a follow-up call. An advertiser pays a set fee to the publisher based on the number of visitors who take action. Many affiliate programs use the CPA model.
cost per click (CPC): Also called Pay per Click (PPC). A performance-based advertising model where the advertiser pays a set fee for every click on an ad. The majority of text ads sold by search engines are billed under the CPC model.
cost per thousand (CPM): An ad model that charges advertisers every time an ad is displayed to a user, whether the user clicks on the ad or not. The fee is based on every 1,000 ad impressions (M is the Roman numeral for 1,000). Most display ads, such as banner ads, are sold by CPM.
geo-targeting: Delivery of ads specific to the geographic location of the searcher. Geo-targeting allows the advertiser to specify where ads will or won't be shown based on the searcher's location, enabling more localized and personalized results.
Googlebot: Google uses several user-agents to crawl and index content in the Google.com search engine. Googlebot describes all Google spiders. All Google bots begin with "Googlebot"; for example, Googlebot-Mobile: crawls pages for Google’s mobile index; Googlebot-Image: crawls pages for Google’s image index.
inbound link: An inbound link is an hyperlink to a particular Web page from an outside site, bringing traffic to that Web page. Inbound links are an important element that most search engine algorithms use to measure the popularity of a Web page.

$ invisible web: A term that refers to the vast amount of information on the web that isn't indexed by search engines. Coined in 1994 by Dr. Jill Ellsworth.
keyword: A word or phrase entered into a search engine in an effort to get the search engine to return matching and relevant results. Many Web sites offer advertising targeted by keywords, so an ad will only show when a specific keyword is entered.
link bait: Editorial content, often sensational in nature, posted on a Web page and submitted to social media sites in hopes of building inbound links from other sites. Or, as Matt Cutts of Google says, "something interesting enough to catch people's attention."
link building: The process of getting quality Web sites to link to your Web site, in order to improve search engine rankings. Link building techniques can include buying links, reciprocal linking, or entering barter arrangements.
meta tags: Information placed in the HTML header of a Web page, providing information that is not visible to browsers, but can be used in varying degrees by search engines to index a page. Common meta tags used in search engine marketing are title, description, and keyword tags.
pay per click (PPC): See Cost per Click (CPC).

$ title tag: An HTML meta tag with text describing a specific Web page. The title tag should contain strategic keywords for the page, since many search engines pay special attention to the title text when indexing pages. The title tag should also make sense to humans, since it is usually the text link to the page displayed in search engine results.

$universal search: Also known as blended, or federated search results, universal search pulls data from multiple databases to display on the same page. Results can include images, videos, and results from specialty databases like maps and local information, product information, or news stories.
Web 2.0: A term that refers to a supposed second generation of Internet-based services. These usually include tools that let people collaborate and share information online, such as social networking sites, wikis, communication tools, and folksonomies.

Continue ....In Next post

Search Engine Optimization SEO with Er Taher Ahmed

To make your Website More Friendly for searchers and to do SEO of your website do not wait just take me in loop...

IBP 10.3.1, Web CEO (7.7 version), Seo Suite (v8.0), Seo Studio
Experience and Responsibilities
Works as SEO Search engine optimization and An Online Researcher Since September 2007.
To know more about me and my work Go through this web page.....

Search Engine Optimizing (SEO/SEM)
On Page and Off Page Search engine optimization of in house products and off page SEO of Clients websites.
Carrying out Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Analyzing Website Traffic using Google Analytics.
Submitting websites manually to popular Search Engines like Google.com, Yahoo.com
DMOZ. Optimizing them for better placement and ranking of the websites through Search Engine.
Regularly updating the websites with result-oriented Title-Tags, Meta-Tags and description Tags.
Banner Exchanging.
Explaining the research process for elected officials of all 50 states in United States for Statedemocracy.com.
Online Research for clients and company.
Email Marketing and collecting data of websites for company relevant services.

SEO Projects Completed:

In-House Projects



• www.joincongress.com
• www.EZlistmailer.com
• www.Jantaraj.com
• www.StateDemocracy.com

Client Projects

• www.uschemist.com
• www.evergreenexports.net
• www.IndiaDemocracy.com
• www.metabolism.com
• www.islam.com
• www.ffislam.com
• www.ahmadiyyadirectory.org

..........Many More like
Seven Serviced Apt
Mahindra 2 wheeler
Dr mohan thomas ...

• Finding the latitude and longitude of US addresses provided and Updated in website: www.crimeblotter.org
• Complete Research of Elected officials in US as well as for other websites and Updated in the websites like:
• www.Statedemocracy.com
• www.joincongress.com
• www.indiademocracy.com
• Collected data and updated reports for www.islam.com

www.GolfFlyover.com
It was a biggest and multitasking project ever in my carrier works with an American client for his website www.GolfFlyover.com My Responsibility as an Online researcher, Designer and support was to extract data from www.google.com/search and from other indeed sometime I Called up USA and collected few data from there sometime to make more friendly Flyovers, as well as Add/Edited website database we Geo located, Assigned surveys,designed Flyovers, Approvals, and all project needs.

Contact Info
Cell: +919579892088
Wikipedia
IM: ahmedi.taher@yahoo.com
MSN: ahmedi.taher@hotmail.com


Orkut,SilliconIndia: ahmedi.taher@gmail.com
Websites: www.taherahmed.tk

www.Googledirectory.01dir.com
www.freegoogledirectory.01dir.com